Loren Weisman, my favorite music blogger, once again wrote another great blog. Giving advice to bands how to reveal big news as a way to surprise your fans more, read it, here.

Right, once again. I’m noticing a lot of bands around here, have a huge problem of releasing huge band news too early. It’s a bad idea to do, in my opinion. Wait until the time is right, and then be EXPLOSIVE.

Going to be on the cover of Metroland or any other local paper? Don’t announce it, wait until it comes out. Going to open for a huge national act or did you get signed to a big label? Don’t announce it too early, wait for the right time!

If you get a huge opportunity, don’t spoil it for the fans. Do the right thing and surprise them big, you would get a lot more respect and more love that way!

Kev