Loren Weisman put up another great blog on how musicians using staged names for your career:

Read the article, here.

I agree, that a lot of musicians seem to be using nicknames or staged names. Even a lot of unsigned musicians been making up names for themselves. It’s happening more and more.

Why do musicians do it? It’s a good marketing ploy, period. If solo musicians released music under their real birth names, their music may not reach a wider audience. A staged name, fans would recognize that artist a little better.

My actual name is Kevin Brockway Jr. I used to release music under this name, but I figure it would be better, if I come up with a staged name. I tried to come up with all kinds of different staged names, by writing down on a piece of paper. Didn’t like any of them, so I thought, why not cut my name in half and just call myself, Kev Brock?

The name seemed to work successfully as people know me better that way. People always called me Kev, sometimes people called me by last name, that’s how I came up with it, so I put ’em together. That’s how the Kev Brock name came out to be. Now that name is all over the internet and all over the world of local music.

If I still released my music under my real name, then people would have a hard time getting used to.

There is nothing wrong with changing your name to release your music. Musicians do this stuff all the time.

Kev