You gotta love how bands promote their gigs in social networking sites in facebook, and other places online. When bands & solo artists promote their gigs, a lot of them like to write a little something about it. Just their way of getting people excited so they can come out. I understand their marketing ways but there are certain ways of doing it, and yes it does matter. People take what bands write seriously. Make no mistake about it. They really do.

Before you write something when you promote your gigs, whether in facebook, your website, newsletters, etc., where ever, please re-read what you write a couple of times before hitting that “Post” button. Ask yourself, “Will people like what I wrote”? When you want people to take your show advertisement seriously, then you got to leave your ego out of things. Try not to make your write up about the gig too negative and be careful not to try and sound much like an egotist.

Instead of saying stuff like: “Come on out to this kick ass show, we got a great set planned and about to melt some faces.”. (which I see bands write stuff like this often)

How about saying stuff like: “Have no plans this weekend? If not, it would be cool if you could come out and hear us.” (See how kind and courteous that is? It’s not rude and demanding. Asking people if they want to come out, instead of begging is a better way to do it.)

Or even better, don’t say anything at all and just post the gig information or flyer alone.

You have to be careful and not try to turn people off with your advertising. Don’t always think that your shows are going to be great. You need to let the music speak on it’s own, and let the fans tell you that your shows are great. You NEVER tell the public that you’re about to play a great show. Too many bands make this mistake these days.

This is how I always promoted my shows over the years. How are you going to play a great show when you haven’t played it yet? Whenever I get a gig, I can never tell when I’m gonna play a great show. I just go to my gig, play it, get it over with, and let the feedback come to me. I understand that bands want to try and make themselves look good by saying they’re about to play a killer show, but the people will make you look good if you don’t say things like that.

Letting the music speak on it’s own is pretty important. I always took it seriously.

Kev