There are a lot of bands & artists who mistakenly believe they need to leave their personal lives out of things. Well… not exactly. Being more personal with your life can actually be a good thing. You want to let the people know who you are. Your fans want to get to know you more than just your music. You don’t necessarily have to get too deep and too personal about your life… just simple things like express what you like to do outside of music. Your hobbies and interests. There are plenty of famous artists out there who do the same thing. They like to talk about other things they like to do other than music.
Here are some perfect examples… Neil Young likes to collect old cars. Zakk Wylde likes to go hunting. Jimmy Page enjoys art & black magic kind of stuff. David Bowie enjoys art and he likes to spend time with family. Lars Ulrich is also a fan of art and he likes to watch movies. Kirk Hammett is a big collector of horror memorabilia. Ted Nugent is a gun collector and he likes to go hunting himself.
You get the idea right?
As a band and artist you also need to be more personal and direct with your fans. Like I previously stated before, you need to reply with everyone who writes to you. When you’re promoting your projects online — you need to sound more personal and direct. Instead of sounding like an automatic spam message… you need to write something that will get fans to respond.
That’s the key here. If you want to get the fans to like you — gotta be more personal and direct. Don’t just promote your music all the time. Interact with your fans & supporters.
Why do you think I post on a blog? Why do you think I’m honest on everything? It’s just my way of getting people to know me other than music and keeping people entertained. If you have a twitter account — don’t just use it to promote your musical projects. Say interesting stuff. Talk about the movies, politics and whatever the hell you freakin’ want! When I post online, I try to be careful not to get too deep into my personal life. I’ll just mostly talk about the things that I like to do other than music.
For example, most of you know that I love to watch movies. Being a huge movie buff is what I am other than a musician. I’m also a bodybuilder and weightlifter. Another favorite hobby of mine other than music is reading books and writing. Photography I like too.
I want to interact with people and get them to know who I am. I don’t want to be looked at as a spam bot when promoting my music, ya know? What I can’t stand are those bands that look like spam bots when promoting their shit.
There’s nothing wrong with getting personal about yourself. People eat this stuff up.
When promoting a gig you don’t want to be a spam bot by posting something like, “Venue here – price – time”, like a lot seem to do… you want to be more personal and direct about your show to get people interested… something like, “Hey guys, I have a show coming up at this (venue) here. Would you come out? Gonna be a great time!”. You get the idea, right?
Being a little personal about yourself is a great thing to do. I won’t talk about my sex life, my financial income, problems in life, and family stuff but the things I like to do are okay. Being more personal with people will help draw more people to your music.
Just something to keep in mind.
Kev