It’s official. TV’s longest running daytime soap opera in history, “Guiding Light” is ending for good which is aired on CBS. The show has been on the air for 72 years and it’s last episode will be aired on Sept. 18th.
The ratings are the big reason why the show is getting plugged.
Variety Reports:
http://www.variety.com/article/VR1118001982.html?categoryid=14&cs=1
The soaps are dying, big time. I have a feeling “Days of Our Lives” will be next ’cause that show is in trouble with the ratings too.
Kev
K'Brocking 
It’s not just that these shows get low ratings, but the people watching them regularly are either unemployed or they’re chump change low wage part timers. Either way, they’re not a desired demographic by advertisers.
It’s not just that these shows get low ratings, but the people watching them regularly are either unemployed or they’re chump change low wage part timers. Either way, they’re not a desired demographic by advertisers.