A certain reader on this site was making claims, famous bands don’t use facebook to announce big news. This reader also claims that if a famous band were to announce breaking news, they would do more. Not true. You see, bands use facebook to announce huge breaking news is not only most national bands have around 6 million to 10 million fans or way more following their page, another reason bands use facebook for exclusive news is ’cause of the media. The Entertainment news media is always on facebook looking for exclusive things to report.
Before the Rolling Stones announced their greatest hits album, they were doing similar teasers in facebook, then Led Zeppelin did it. After both bands announced their big news, the media were all over it. The media loves to look for official news from bands. Famous bands don’t need to do more when announcing big official news, ’cause all they have to do is post it on facebook, and everyone will be all over it. Facebook seems to be a huge marketing tool for famous national bands in major labels. It’s where everyone looks at these days, and like I said before, no one looks at their official “(name band here).com” sites anymore. Fans do look at the bands official sites still yes, but it’s most likely their longtime die hard fans that mostly like to look at them. If a band wants to draw more people to their sites, they would post a link their facebook pages.
Just the other day, Neil Young just exclusively announced in facebook that he’s releasing a new album with Crazy Horse called, “Psychedellic Pill” (I didn’t see him post about it in his website yet), and next thing you know, I’ve seen the news media doing articles about it. Ac/Dc also announced today FACEBOOK exclusive that they are releasing their first live album in 20 years, “Live At River Plate”, sure enough, the media started publishing articles about it. I believe Bob Dylan announced his new album “Tempest” in facebook as well, before everything else got to it. Lady Gaga used facebook to announce her next album, “ArtPop”. If I remember correctly, Metallica used facebook to announce their own Orion festival.
The entertainment news and media are all about social media. Facebook is a huge part of this world now. It seems that’s where everyone lives on. The facebook band “like” pages has millions and millions of fans, that’s why the media concentrates on them. Facebook seems to be the only way for fans to see what their favorite bands are up to. Why do famous national bands use facebook for big news? Well, it’s a quicker way to get the news out. Instead of wasting time posting it on their official sites or doing marketing else where, all you need is a post in facebook, the world would be all over it in a second.
That’s the way social media works and that’s how facebook is changing the music industry. It’s called technology. Get with it.
Kev
K'Brocking 
Wow, a blog dedicated to me.
Just for the record, you have my permission to use my name whenever you want. I know you like to anonymize people, and I find the commendable, but I don.t run away from the things I say or do, and always stand behind my comments.
I just disagree with you on the facebookmsubject. Had it not been for me reading your blog, I would never have known anything about what led zeppelin was doing.
And there still no one talking about it outside of Facebook. No music sites, no entertainment sites…
If this is such a big deal, wheres the coverage?
Not even a mention on the classic rock stations about it.
Dude, the national press has been reporting it all over: RollingStone, NME, Guitar World, Blabbermouth, etc. Most of the well known music websites are on it. And most articles I’ve seen written about it, even said Led Zeppelin started a countdown from facebook.
Kev
Honestly dude, I think you’re just talking out of your ass and making stuff up. I’m only stating the facts and I back them up. The stuff that you’re saying about facebook and social media are opinionated.
Kev
Facts? What facts? Both of us are stating opinion. You opinions on facebook are mot facts just as mine are not facts.
Facebook & twitter are both big marketing tools for bands, has been for a long while now.
Kev
I agree with that, even though they were notoriginallyintended to bemarketing tools.
What I’m saying is that the posts are nit necessarily “big” news.
What constitutes big is a matter of opinion. Not fact.
Well, I’m shutting off this computer for the night and going to bed. It’s been fun debating with you guys on this stuff. Good night. I’ll blog more tomorrow.
Kev
I read CNN and Foxnews daily. Occasionally MSN and Yahoo, and i never seen any mention there or even on network news sites.
Here’s the FOX News report about it:
http://www.foxnews.com/entertainment/2012/09/13/led-zeppelin-set-to-release-2007-london-reunion-concert-as-film-and-cddvd/
From yahoo:
http://ph.omg.yahoo.com/news/led-zeppelin-release-reunion-gig-film-cineworld-110538066.html
Don’t see it on CNN and MSN, but I can see why they wouldn’t pick it up, but yeah man, this story is everywhere on the internet. I think you know this, you’re just trying your best to win this debate.
Kev
Most likely you’ll see this story on music websites, blogs, etc. I’m sure all these famous bands who have their own facebook/twitter account have agents or managers that pass their big news stories out to the press. Social media is just a faster way to get the news out, when a band or artist wants to announce a project. It helps the press get paid more and helps the band/artist get paid more too. Music is all about the internet today. Those days of promoting more than just the internet, are long gone and over with. This is why you see bands/artists having their facebook/twitter logos everywhere on merchandise, TV commercials, etc. Social media is just an opportunity for bands & artists to interact with fans a little closer.
Kev
I know how social media works. I know how marketing works.
The point I am making that you are obviously missing is that I personally do not feel that this new was “big” news.
I also don’t buy the argument that Facebook is the proper platform for big news. Your opinion differs, and there ismnothingnwrong tht. It is, after all, just two differing sets of opinions. Nothing more. Nothing less.
And as far as winning the debate goes, I already did that five days ago when I called it that it wouldn’t be any big news. No tour. No reunion. No new album.
Game over. I won. And now I am done commenting on this or even reading it any further.
I’m taking my trophy and I’m heading to the bar.
Hasta la veeeeesta bay-beee.
Excuse me, but nobody ever wins a debate when people want to plan a heated argument with me. When you step in my world, I always win.
To you it may not seem big news, but the band themselves saw what they were doing was big news, they wouldn’t be teasing it and creating a buzz if they didn’t think it was big.
I pointed out 5 days ago, that when a band starts teasing things it could be anything, there are no right or wrong answers when predicting a teaser. It’s just fun, that’s it. You’re the one taking it way too seriously and making a big deal out of it. Led Zeppelin knew what they were doing.
Kev