A certain reader on this site was making claims, famous bands don’t use facebook to announce big news. This reader also claims that if a famous band were to announce breaking news, they would do more. Not true. You see, bands use facebook to announce huge breaking news is not only most national bands have around 6 million to 10 million fans or way more following their page, another reason bands use facebook for exclusive news is ’cause of the media. The Entertainment news media is always on facebook looking for exclusive things to report.
Before the Rolling Stones announced their greatest hits album, they were doing similar teasers in facebook, then Led Zeppelin did it. After both bands announced their big news, the media were all over it. The media loves to look for official news from bands. Famous bands don’t need to do more when announcing big official news, ’cause all they have to do is post it on facebook, and everyone will be all over it. Facebook seems to be a huge marketing tool for famous national bands in major labels. It’s where everyone looks at these days, and like I said before, no one looks at their official “(name band here).com” sites anymore. Fans do look at the bands official sites still yes, but it’s most likely their longtime die hard fans that mostly like to look at them. If a band wants to draw more people to their sites, they would post a link their facebook pages.
Just the other day, Neil Young just exclusively announced in facebook that he’s releasing a new album with Crazy Horse called, “Psychedellic Pill” (I didn’t see him post about it in his website yet), and next thing you know, I’ve seen the news media doing articles about it. Ac/Dc also announced today FACEBOOK exclusive that they are releasing their first live album in 20 years, “Live At River Plate”, sure enough, the media started publishing articles about it. I believe Bob Dylan announced his new album “Tempest” in facebook as well, before everything else got to it. Lady Gaga used facebook to announce her next album, “ArtPop”. If I remember correctly, Metallica used facebook to announce their own Orion festival.
The entertainment news and media are all about social media. Facebook is a huge part of this world now. It seems that’s where everyone lives on. The facebook band “like” pages has millions and millions of fans, that’s why the media concentrates on them. Facebook seems to be the only way for fans to see what their favorite bands are up to. Why do famous national bands use facebook for big news? Well, it’s a quicker way to get the news out. Instead of wasting time posting it on their official sites or doing marketing else where, all you need is a post in facebook, the world would be all over it in a second.
That’s the way social media works and that’s how facebook is changing the music industry. It’s called technology. Get with it.
Kev
